SEO

Cross-media optimization refers to aligning and continuously refining marketing activities across every channel as one cohesive portfolio rather than as isolated silos. Inxf today’s multichannel environment — with paid search, social, video, email, retail media, streaming, CTV, and offline channels — optimizing each channel independently often leads to misleading signals and wasted spend. A cross-media…

The addition of Akhil Savani from The Trade Desk and the promotion of OpenX veteran Rebecca Bonell reinforce OpenX’s commitment to publisher success. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced two additions to its Publisher Development leadership team. Akhil Savani has joined the company as Vice President of Publisher Development, […]

RingCentral expands AI innovation leadership across workforce engagement, agent support, and customer experience operations RingCentral, Inc., a global leader in AI-powered business communications, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Contact Center Workforce Engagement Management 2025–2026.1 The IDC MarketScape evaluates vendors on their ability to support workforce engagement through AI-driven forecasting, scheduling, […]

New capability extends Ketch Identity Sync to ensure consumer opt-out choices are enforced across web, mobile, backend systems, and downstream ad platforms Ketch, the AI Privacy Company, announced the general availability release of Ketch Opt-Out Sync, a major extension of the company’s Identity Sync framework. Opt-Out Sync gives businesses an automated way to enforce consumer […]

Market-Leading GRC Platform Adds AI-Native Solution to Address Fastest-Growing Segment in Risk and Compliance Diligent, the AI leader in governance, risk, and compliance (GRC) SaaS solutions, announced it has acquired 3rdRisk, an AI-native third-party risk management platform based in the Netherlands. The acquisition strengthens Diligent’s position as the only GRC provider recognized as a “Leader” […]

Vonage APIs power personalized, omnichannel communications with two-way messaging via SMS, RCS, and WhatsApp, within the Salesforce platform Vonage, a part of Ericsson, announced the launch of Vonage Conversations for Agentforce Marketing (formerly Marketing Cloud). Powered by Vonage Communications APIs, the new solution embeds popular messaging channels like SMS, WhatsApp, and Rich Communication Services (RCS) […]

Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies.
The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Journal.

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.

Google’s John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it is fine to do.