SEO

The arrival of ads in AI Overviews marks a big shift for Google search, though it’s still unclear how the new ad format will perform.

Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.

Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s a pathfinder that helps users discover, evaluate, and commit. High-performing content aligns with these journey stages, offering relevant insights and calls-to-action that move prospects forward. …

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and display ads if search ads are unavailable.

Google Search Console’s Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text “Learn more" and "Got it." This is obviously a bug.

Google is testing a “recently viewed" label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we’ve seen over the years.

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads.

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode. Well, that turned out to be unintentional and Google said it is a bug and it will be fixed.

This week was a huge week for search; between Google I/O and Google Marketing Live – it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was…

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or if there is a pattern to the issue or not – at least at this point in time.