SEO (seach engine optimisation)

Beyond ACoS: The MarTech Imperative for Holistic E-commerce Profitability

In recent years, you have likely witnessed the rise of Advertising Cost of Sale (ACoS) as the north star metric for marketplace advertising. This single percentage, representing ad spend divided by attributed sales, became the quick health check for campaign performance. The metric gained popularity for its simplicity and direct connection to ad efficiency, particularly […]

Beyond ACoS: The MarTech Imperative for Holistic E-commerce Profitability Read More »

@TRobinsonNewEra @RealTomHoman I think they call this common sense

SEO / Mike SEO

@TRobinsonNewEra @RealTomHoman I think they call this common sense — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 09:38AM

@TRobinsonNewEra @RealTomHoman I think they call this common sense Read More »

@DaveAtherton20 Why are we not boycotting the hotel chains nationally and they will stop this because criminals can’t fill all their hotels nationwide.

SEO / Mike SEO

@DaveAtherton20 Why are we not boycotting the hotel chains nationally and they will stop this because criminals can’t fill all their hotels nationwide. — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 09:08AM

@DaveAtherton20 Why are we not boycotting the hotel chains nationally and they will stop this because criminals can’t fill all their hotels nationwide. Read More »

@Con_Tomlinson The big question is why are they helping this rather than stopping it?

SEO / Mike SEO

@Con_Tomlinson The big question is why are they helping this rather than stopping it? — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 09:05AM

@Con_Tomlinson The big question is why are they helping this rather than stopping it? Read More »

This is unbelievable but true, the UK under @Keir_Starmer is falling fast. https://t.co/uov9eNxqXt

SEO / Mike SEO

This is unbelievable but true, the UK under @Keir_Starmer is falling fast. https://t.co/uov9eNxqXt — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 09:01AM

This is unbelievable but true, the UK under @Keir_Starmer is falling fast. https://t.co/uov9eNxqXt Read More »

@JaydaBF There is still time, we need to start by replacing the leaders with people who actually care

SEO / Mike SEO

@JaydaBF There is still time, we need to start by replacing the leaders with people who actually care — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 09:00AM

@JaydaBF There is still time, we need to start by replacing the leaders with people who actually care Read More »

@chatswithem Yeah but I bet you still go on holiday in a plain don’t you? 🤔

SEO / Mike SEO

@chatswithem Yeah but I bet you still go on holiday in a plain don’t you? 🤔 — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 08:58AM

@chatswithem Yeah but I bet you still go on holiday in a plain don’t you? 🤔 Read More »

@Keir_Starmer You will give these to criminals, in fact 100k won’t be enough the speed you’re importing them.

SEO / Mike SEO

@Keir_Starmer You will give these to criminals, in fact 100k won’t be enough the speed you’re importing them. — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 08:07AM

@Keir_Starmer You will give these to criminals, in fact 100k won’t be enough the speed you’re importing them. Read More »

AI Is Eliminating Jobs for Younger Workers

SEO / Mike SEO / WIRED

New research from Stanford provides the clearest available evidence that AI is reshaping the workforce—but it’s complicated.

AI Is Eliminating Jobs for Younger Workers Read More »

@TRobinsonNewEra @elonmusk Get raped and we will blame you, but dare to defend yourself and we will arrest you!

SEO / Mike SEO

@TRobinsonNewEra @elonmusk Get raped and we will blame you, but dare to defend yourself and we will arrest you! — Mike Martin (@MikeMartinGB) Aug 26, 2025 from Twitter https://twitter.com/MikeMartinGB August 26, 2025 at 07:59AM

@TRobinsonNewEra @elonmusk Get raped and we will blame you, but dare to defend yourself and we will arrest you! Read More »