SEO

The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI

As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten admit they struggle to measure the long-term impact of their campaigns. LinkedIn In today’s tightening…

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