SEO

Marketing teams and agencies rarely struggle with ideas. They struggle with execution. Campaigns span departments, timelines overlap, approvals bottleneck progress, and context gets lost across email threads, chat apps, spreadsheets, and task boards. As work scales, visibility erodes. Deadlines slip, margins shrink, and teams spend more time managing work than delivering it. This is where…

Rich Communication Services (RCS) and WhatsApp mitigate pre-purchase uncertainty, boost post-purchase engagement and streamline returns While UK retailers celebrated a festive spending spree in December, January ushers in a different, more costly reality – the burden of returns. Global cloud communications platform, Infobip, highlights Rich Communication Services (RCS) and WhatsApp, as crucial tools enabling retailers […]

New unified program builds on 2025 partner experience enhancements, reflecting partner feedback and aligning the channel to accelerate hybrid market demand Mitel, a global leader in business communications, introduced its enhanced Global Partner Program, marking the next major milestone in the company’s strategy to deliver a new global partner experience that recognizes partner business momentum […]

As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes TransUnion announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating TransUnion’s TruAudience Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% […]

Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer Kevel, the leading retail media technology provider, announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to Kevel, […]

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – […]

The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands Highwire, a strategic marketing communications agency, announced it has acquired The Bliss Group, an insight-driven PR and marketing firm, to create the modern agency partner designed to connect marketing and communications […]

End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]