SEO

Hightouch Launches AI-Powered Adaptive Identity Resolution to Tackle the Mess of Modern Customer Data

New capability pairs deterministic and probabilistic identity matching natively within the data warehouse to unify fragmented customer profiles As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch, the leading data and AI platform for marketing and personalization, launched Adaptive Identity Resolution a breakthrough that turns messy customer data into usable […]

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MNTN and ZoomInfo Announce Partnership to Revolutionize B2B Advertising on Television

B2B Brands can now effortlessly launch streaming TV campaigns with AI powered precision targeting to reach their ideal buyers MNTN , a technology platform that brings performance marketing to Connected TV, announced a new partnership with ZoomInfo , the Go-To-Market (GTM) Intelligence Platform. The two industry leaders have collaborated to help B2B marketers reach the right […]

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