SEO

The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 30, 2025 from Twitter https://twitter.com/MikeMartinGB June 30, 2025 at 01:05PM

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm)."

Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out" queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.

Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US and in India, where AI Mode is available.

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.