Hightouch Launches AI-Powered Adaptive Identity Resolution to Tackle the Mess of Modern Customer Data
New capability pairs deterministic and probabilistic identity matching natively within the data warehouse to unify fragmented customer profiles As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch, the leading data and AI platform for marketing and personalization, launched Adaptive Identity Resolution a breakthrough that turns messy customer data into usable […]