SEO

Performance CTV delivers scale, precision, and incremental outcomes for top brands, driving an average 23x iROAS and a 36% lift in conversion rate. PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail, announced the launch of its groundbreaking Performance CTV product, a major platform expansion. For over a decade, PebblePost has used proprietary […]

Consumers and marketers agree that personalization is falling short; Data Axle urges brands to unify B2B and B2C data for a single, cohesive customer profile Data Axle, a leader in data solutions that drive meaningful connections between companies and people, released The Connected Customer: Unlocking Relevance Through Unified Identity Intelligence, a guide built on insights from […]

XM Cloud empowers teams to move faster, personalize smarter, and create independently Sitecore, the digital experience leader, launched a full-featured free trial of XM Cloud, its AI-first, SaaS-native content management solution. Built for speed, intelligence, and independence, XM Cloud puts the power of digital experience creation directly into the hands of marketers, accelerating performance and […]

Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming. […]

Event Triggered Journeys inside of Twilio Engage unlock context-rich, real-time customer journeys for businesses Data Residency for Email (EU) enables businesses to maintain control over customer data, streamline their compliance, and can boost delivery performance with localized email infrastructure WhatsApp Business Calling on Programmable Voice enables fluid customer engagement transitions between messaging and voice channels […]

This new addition to the Bloomerang Giving Platform automates every stage of the donor journey, helping organizations personalize donor engagement and increase fundraising results. Bloomerang, the leading platform for fundraising, donor, and volunteer management, announced the general availability of Journey Automation, a new capability within the Bloomerang Giving Platform. Built for the unique needs of […]

Covering CX assurance, GenAI, data intelligence, and more, Cyara’s Big6 innovations deliver measurable outcomes across the full customer journey Cyara, the global leader in AI-led customer experience (CX) assurance, announced the general availability of its next-generation platform, a unified solution that empowers enterprises to scale AI with confidence, prevent costly CX breakdowns, and drive consistent […]

New AI features empower auditors to navigate an increasingly complex, tech-enabled business landscape amid evolving client needs Deloitte announced a series of new artificial intelligence (AI) capabilities within Omnia, Deloitte’s global cloud-based audit and assurance platform, designed to evolve the audit and assurance experience, advancing Deloitte’s effort to drive innovation with enhanced technology. As the […]

Raiinmaker’s Integration with Google’s Veo Model Accelerates Global Adoption of Ethical, Human-Centered AI Video Raiinmaker, the AI platform empowering individuals to shape trustworthy artificial intelligence, has announced a new collaboration with Google Cloud, supporting the infrastructure and data validation systems powering TRAIIN VIDEO and offering Google’s Veo model to its global user base in the […]