SEO

Appian Appoints David Crozier as Chief Marketing Officer

Appian , announced the appointment of David Crozier to the position of Chief Marketing Officer, effective July 21, 2025. He will report to Appian’s CEO, Matt Calkins. Crozier brings more than 20 years of marketing experience to Appian. He was Vice President of Marketing at Hewlett Packard Enterprise (HPE) where he led global marketing, first for HPE Services, […]

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Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream

Through Acquisition, Rokt Expands Its Network and Enables Retailers to Transform Their Ecommerce Checkouts into Curated Ecosystems of Third-Party Inventory Rokt, the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, is expanding its ecommerce product offering, announcing that it is acquiring Canal to help clients unlock new revenue streams. This strategic […]

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Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective July 2025. Ryan will lead all go-to-market activities designed to drive growth and capitalize on near- and long-term opportunities in the rapidly evolving media landscape. Ryan will oversee Gracenote’s global sales, […]

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Flamel.ai Launches Game-Changing Social Advertising Tools for Multi-Location Brands

Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its most anticipated product update yet: automated, localized social advertising tools designed to help franchisors scale paid campaigns across every location faster, smarter and with bigger returns. Franchise marketers can now launch, manage and optimize social ad campaigns across all of […]

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AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution

AppsFlyer’s Model Context Protocol (MCP) enables marketers to seamlessly integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalized, real-time, goal-aligned marketing decisions AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing […]

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Bonsai Secures $1.8 Million Investment for First-Party Marketing Intelligence Platform

First-of-its-kind platform untangles marketing measurement chaos, unlocks clarity and high-ROI marketing spend for brands Bonsai, the first-party marketing intelligence platform that automates profitable growth, announced an investment of $1.8 million to accelerate go-to-market efforts and further development of the company’s platform. The investment was made by Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early, and Service Provider […]

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Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright via @sejournal, @theshelleywalsh

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.

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