SEO

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant’s vision […]

Agreement provides optionality to marketplace across 2025 Upfront and beyond VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced data and measurement […]

As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo’s future as a platform-first business and unlock greater value for brands and agencies Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. […]

Backed by Charge VC, Inspired Capital, Red Swan Ventures, and Prospeq, Queen One is building performance and presence for all brands. Queen One, a powerful brand technology platform that brings life, energy, and revenue to websites and communication portals, announced that it has raised more than $5.5 million in a Friends & Family funding round. The round […]

First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks StackAdapt, a leading technology company in advertising and marketing, announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is the first demand-side […]

Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.

Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
The post Google Launches AI-Powered Virtual Try-On & Shopping Tools appeared first on Search Engine Journal.

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
The post Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval appeared first on Search Engine Journal.