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The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media

Retail media has gone from a little experiment to one of the most powerful and fastest-growing advertising channels in today’s digital economy, which is focused on commerce. Amazon, Walmart, Target, and even smaller online stores are more than just places to buy things; they are full-fledged media empires with their DSPs, inventories, and brand studios. […]

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Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities

Trozzolo Communications Group, an independent Kansas City–based marketing communications agency, announced the acquisition of Midan Marketing, the meat industry’s trusted full-service agency, to significantly strengthen its capabilities within the high-growth meat and agriculture sectors. In turn, this acquisition adds significant horsepower to Midan, ensuring even more powerful outcomes for clients. This strategic blending of resources […]

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Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI

The initiative unites retail and technology executives around an open standard designed to prevent the erosion of customer loyalty The Retail AI Council, a retailer-built, retailer-led organization dedicated to helping retailers embrace the transformative potential of AI, announced the formation of its Shopper Context Protocol (SCP) Working Group, a cross-industry initiative dedicated to ensuring that […]

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