Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit.
Brandwatch
Brandwatch is the most intelligent social suite on the market, combining pioneering AI with extensive data coverage to help brands gain a deep understanding of their consumers, competitors, and context.
Backed by Forrester and trusted by the world’s largest brands, Brandwatch provides more than just social listening—it delivers strategic, AI-powered insights that guide real action. From trend detection to influencer discovery to multi-platform publishing and campaign measurement, Brandwatch equips teams to collaborate smarter and act faster.
The real power lies in the platform’s holistic approach. You gain real-time intelligence and audience insights, proactive threat detection, omnichannel management tools, and end-to-end influencer marketing capabilities—all tightly integrated, ensuring your teams stay aligned and ahead of the curve.
Brandwatch Features
Advertise: Automate social advertising at scale with AI-optimized campaigns that align with your content strategy and performance benchmarks.
Audience: Gain a unified view of your social audience, combining demographics, behavior, and conversation insights across platforms.
Benchmark: Evaluate performance by comparing your brand to competitors using real-time data from millions of sources.
Briefings & Alerts: Stay ahead of crises with intelligent, customizable alerts and media briefings tailored to your brand priorities.
Consumer Research: Access the world’s largest archive of consumer opinion to uncover sentiment, intent, and shifts in brand perception.
Engage: Utilize a single inbox for all customer interactions, ensuring efficient, consistent, and informed engagement across all platforms.
Influence: Identify the right creators and manage campaigns with complete visibility into impact, ROI, and audience alignment.
Insights & Analysis: Get expert guidance from Brandwatch’s consultancy team to convert raw data into winning strategies.
Listen: Monitor social, forums, blogs, and news media to track brand mentions, competitors, and market dynamics.
Measure: Monitor key metrics and KPIs across all platforms to evaluate campaign success and refine strategy.
Publish: Manage and schedule content across platforms from one collaborative calendar, streamlining workflows and approvals.
Shield: Detect and react to emerging threats in real time with smart alerts that scan over 100 million sources.
Technical Implementation: Integrate and visualize your data seamlessly with help from Brandwatch’s technical support.
Vizia: Embed live visual data streams into your organization with this add-on, bringing insights directly to decision-makers.
Together, these features empower marketing, public relations (PR), customer experience (CX), and product management teams to act on trends before they peak, respond to crises before they escalate, and drive brand loyalty with content and engagement informed by insight, not guesswork.
Getting Started With Brandwatch
Getting started is easy—you can explore by role, industry, or specific use case to see how Brandwatch will deliver value for your unique needs. Their expert team offers personalized demos and tailored onboarding support, making it easy to implement, scale, and succeed.
My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.
Jaya Deshpande, Principal Social Analyst, BBC
Ready to see what intelligent social can do for your business?
Book a Meeting with Brandwatch
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence