Growing a brand on modern marketplaces is no longer about simply launching ads and hoping for the best. Sellers and agencies face mounting complexity across Amazon and Walmart, fragmented reporting, rising competition, and the constant pressure to improve return on PPC ad spend without burning time or budget. As campaigns scale, manual optimization becomes unsustainable, and decisions based on incomplete data often leave revenue on the table.
BidX
BidX is a marketplace advertising platform designed to help brands and agencies grow and scale their performance across Amazon and Walmart. Built by former sellers and computer scientists, the platform combines automation, analytics, and AI-driven optimization to manage campaigns efficiently while keeping advertisers firmly in control.
BidX focuses on tangible business outcomes rather than vanity metrics. By automating time-intensive tasks and continuously optimizing bids, keywords, and budgets, the platform enables teams to move faster, reduce operational overhead, and improve profitability across the full funnel—from awareness to purchase.
Why Brands Use BidX to Scale Marketplace Advertising
The value of BidX lies in how it removes friction from everyday campaign management while delivering measurable gains.
Brands using the platform report up to 12× faster campaign creation compared to native tools, saving as much as 14 hours per week that can be redirected toward strategy and growth initiatives. Performance improvements follow quickly, with an average ROAS increase of 36 percent after six weeks and sales growth of 43% within four months.
These results are driven by continuous optimization and advanced targeting that helps advertisers reach high-intent audiences more efficiently.
BidX is an advanced partner for both Amazon Ads and Walmart Connect, and it is used by more than 2,000 brands and agencies globally. The platform is supported by ISO 27001 certification, reinforcing its commitment to data security and operational reliability.
Core Capabilities That Power Marketplace Growth
BidX delivers a comprehensive set of features designed to support advertisers at every stage of maturity. The following capabilities work together to streamline operations while unlocking deeper insights and stronger performance.
Analytics & Insights: Gain a clearer view of the customer journey through advanced reporting powered by Amazon Marketing Cloud and proprietary analytics, helping teams understand what drives conversions and incremental sales.
Campaign Creator: Launch campaigns rapidly with guided setup, automation, and AI-assisted suggestions that simplify structure and accelerate time to market.
Display & Video Advertising: Extend reach beyond search with Amazon DSP, enabling brands to retarget shoppers on and off Amazon using powerful custom audiences.
External Traffic Integration: Support traffic from channels such as Google, Facebook, Instagram, and TikTok to amplify demand and measure downstream marketplace performance.
Keyword, Bid, and Budget Automation: Continuously optimize Sponsored Ads campaigns to maximize ROAS while reducing wasted spend and manual effort.
Marketplace Coverage: Manage advertising for both Amazon Sponsored Ads and Walmart Sponsored Ads within a single, unified platform.
Mobile Access: Monitor performance and stay connected to campaigns through the BidX App, available on both the App Store and Google Play.
Security & Compliance: Operate with confidence under ISO 27001–certified processes that protect campaign and business data.
Together, these capabilities form a full-funnel solution that helps brands move seamlessly from awareness to purchase while maintaining visibility and control across platforms.
Getting Started With BidX
Brands can begin with a free Amazon Ads campaign audit that includes expert evaluation, competitor benchmarks, and tailored recommendations with actionable next steps. From there, BidX supports both self-service teams that prefer a hands-on approach and managed options for organizations that want experts to handle strategy and execution on their behalf. A live, one-on-one demo provides a personalized walkthrough of the platform’s capabilities and how they align with specific growth goals.
BidX is supported by a global team of 45 specialists with deep marketplace advertising expertise. Founded in 2018, the company has managed more than $300 million in ad spend and influenced over $3 billion in gross merchandise value, giving it a broad perspective on how advertising performance impacts total revenue across regions and categories.
If you are looking to reduce complexity, reclaim time, and scale profitable advertising on Amazon and Walmart, BidX offers a proven path forward.
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©2026 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: BidX: Grow Amazon and Walmart Marketplace Ad Sales With AI-Powered Automation