B2B marketers should focus on SEO, LinkedIn, content

2025-03-20

B2B marketers in 2025 should focus on refreshing SEO strategies, diversifying LinkedIn approaches and embracing multiformat content, writes Mario Peshev, CEO of DevriX. Marketers should also adapt to algorithm changes and new AI-powered search tools, use team-driven content on LinkedIn to maximize reach and create high-quality content across text, video and audio to meet the preferences of millennial and Generation Z buyers, Peshev adds.

IAB SmartBrief

Internet technology and online advertising

Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a free daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.