Author name: Mike SEO

WebMCP exposes structured website actions for AI agents. See how it works, why it matters, and how to test it in Chrome 146.

Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility.
The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.

Google has a new help document on how Google’s crawlers work.

Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared first on Search Engine Journal.

Google has reportedly confirmed that the Google Discover feed has recently increased how often it shows social media posts in the feed. We covered this in January, and while we know Google does show social media in the Discover feed, it seems Google is more likely to show these social media posts more often now.

Google Search may have rolled out an update for the images it shows in the search results All tab. For some queries, Google is showing a full-width image pack, but with only four wider images, not the five images we saw before.

Google has posted a new help document named Things to know about Google’s web crawling. This document currently lists 9 things on how Google’s web crawling works.

Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations.
The post Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation appeared first on Search Engine Journal.