World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]
Measurement takes the Wheel Read More »
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant’s vision […]
Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting Read More »
Brings ZoomInfo’s intelligence to growing ecosystem of partners for more complete AI-enabled GTM motions ZoomInfo , the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans. This allows customers to access ZoomInfo’s leading AI-ready market intelligence data layer across a growing ecosystem of partner applications. Partners and customers […]
ZoomInfo Extends Open Environment to Unlock Seamless High-Quality Data Integration Read More »
Backed by Charge VC, Inspired Capital, Red Swan Ventures, and Prospeq, Queen One is building performance and presence for all brands. Queen One, a powerful brand technology platform that brings life, energy, and revenue to websites and communication portals, announced that it has raised more than $5.5 million in a Friends & Family funding round. The round […]
Queen One Raises $5.5m+ to Bring Their Vision for Commerce to Life Read More »
As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo’s future as a platform-first business and unlock greater value for brands and agencies Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. […]
Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri Read More »
Agreement provides optionality to marketplace across 2025 Upfront and beyond VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced data and measurement […]
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks StackAdapt, a leading technology company in advertising and marketing, announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is the first demand-side […]
Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events Read More »
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
The post Google Launches AI-Powered Virtual Try-On & Shopping Tools appeared first on Search Engine Journal.
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
Google: Normal SEO Works To Get Into AI Overviews Read More »