Author name: Mike SEO

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says normal SEO works to rank in the Google AI Overviews. Google released the Google Trends API…

Veteran technology leader brings decades of product innovation experience to accelerate Amperity’s growth and platform strategy Amperity, the AI-powered customer data cloud, has announced the appointment of Dr. Grigori Melnik as chief product officer. A seasoned product executive with more than 25 years of experience leading platform innovation across high-growth startups and global enterprises, Dr. […]

We’re witnessing a shift in the search landscape — one marking the future as generative and conversational. While Google continues to expand AI Overviews, the search giant also started the global rollout of AI Mode, a transformational feature that replaces the “ten blue links” with an AI-only search experience. With these changes in search and […]

Martech tools have quietly reshaped how brands engage with audiences, build customer journeys, and manage campaigns. Subtle yet powerful shifts in technology, data usage, and personalization strategies have gone largely unnoticed by those outside the industry. While classic marketing fundamentals still matter, this quiet revolution reveals that martech and marketing are now inseparable, creating a […]

Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions for the important MEA region. This strategic move underscores Truecaller’s commitment to strengthening its Ad Solutions portfolio, aiming to deliver innovative, seamless digital experiences to its rapidly growing user base. In her new role, Saraswati […]

World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant’s vision […]