Author name: Mike SEO

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

The official Semrush app in ChatGPT enables in-context access to trusted visibility and Semrush market data Semrush , the leading online visibility management SaaS platform, announces the launch of its official app in ChatGPT. This integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining […]

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Lyssna: How Marketers Test Messaging, Ads, and UX Faster

Marketing teams are under constant pressure to move faster while making fewer mistakes. Campaign timelines are compressed, budgets are scrutinized, and every creative decision is expected to perform immediately upon entering the market. Yet many brands still rely on internal opinions, limited A/B testing, or post-launch metrics to validate ideas that could have been tested…

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Testing With Purpose: How a Consistent Experimentation Framework Drives Measurable ROI

Marketing leaders intuitively understand that optimization matters, yet many organizations still treat testing as an occasional tactic rather than a disciplined operating model. A consistent testing framework applied across advertising, landing pages, and e-commerce journeys transforms optimization from guesswork into a compounding growth engine. When done correctly, testing clarifies where incremental gains are likely, where…

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