Author name: Mike SEO

How to Accurately Value Your Organic Search Efforts in 2025

Marketers often underestimate the true value of organic search because it costs no direct media spend, making it appear free. Yet organic search is one of the most complex and resource-intensive disciplines in digital marketing, with SEO requiring investment in content strategy, technical infrastructure, design, analytics, schema implementation, AI-driven optimization, and ongoing refinement. Only when…

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ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa

DOOH Partnership to Reach Over 2.4 Million Daily Viewers via In-Elevator Screens ICARO Media Group, a leading AI media technology company, continues expanding its Multiscreen Monetization Network with its recent acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia. With the acquisition comes a multiyear contract with Otis Mobility S.A., a division of Otis Worldwide Corporation, […]

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Always Bring the Fight Home: A Smarter Strategy for Responding to Public Criticism

Controversy is inevitable for any organization that takes a position, speaks publicly, or publishes confidently. Whether the criticism comes from a competing publication, a frustrated customer on social media, a creator’s video, or a news story that portrays your business unfairly, your response can either contain the situation or amplify it. Too often, companies make…

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