Author name: Mike SEO

ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa

DOOH Partnership to Reach Over 2.4 Million Daily Viewers via In-Elevator Screens ICARO Media Group, a leading AI media technology company, continues expanding its Multiscreen Monetization Network with its recent acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia. With the acquisition comes a multiyear contract with Otis Mobility S.A., a division of Otis Worldwide Corporation, […]

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Always Bring the Fight Home: A Smarter Strategy for Responding to Public Criticism

Controversy is inevitable for any organization that takes a position, speaks publicly, or publishes confidently. Whether the criticism comes from a competing publication, a frustrated customer on social media, a creator’s video, or a news story that portrays your business unfairly, your response can either contain the situation or amplify it. Too often, companies make…

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