Author name: Mike SEO

Entravision Announces New Leaders for its US Media Business

Promotions Focus on Customers, Sales and Operations Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team: These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena […]

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Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap

The integration is available natively in Salesforce, giving revenue teams a single workflow for executive access. Equilar ExecAtlas announced a data integration with SalesIntel, a signal-first pipeline generation platform trusted by enterprise GTM teams. The partnership brings together trusted executive intelligence from ExecAtlas and AI + human-verified buying committee contact data from SalesIntel, enabling Salesforce […]

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BrightEdge Data Reveals New AI Brand Risk for CMOs: Google AI Overviews Are 44% More Likely to Criticize Brands Than ChatGPT

ChatGPT 13 times more likely than Google to go negative near the point of purchase, influencing buyer decision BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently. Google’s AI Overview is 44% more likely than ChatGPT […]

BrightEdge Data Reveals New AI Brand Risk for CMOs: Google AI Overviews Are 44% More Likely to Criticize Brands Than ChatGPT Read More »

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