Author name: Mike SEO

Guideline Strengthens Senior Leadership Team with Three Strategic Appointments

Industry veterans join to accelerate product innovation, data prominence and market partnerships Guideline, a leading provider of advertising data and planning technology, announced the addition of three new members to its senior leadership team: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President, North American Data and Vivian Herron as Senior Vice […]

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Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers

New capability helps B2B teams measure true ROI, eliminate wasted spend, and reallocate budget toward keywords and ad groups that engage target accounts Channel99, the AI-powered B2B marketing performance platform, announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial efficiency and accountability of their paid […]

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