Author name: Mike SEO

Google has been testing this for years, but kicked up its testing over the past several days.

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

DAM + generative AI = A new paradigm for creatives and martech leaders.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 01:05PM

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.