Author name: Mike SEO

Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event. Jason Mun was there and posted all the slides from “Indexing day" on LinkedIn.

Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that business.

What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal.

Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
The post Google On Balancing Needs Of Users And The Web Ecosystem appeared first on Search Engine Journal.

@thegarybrecka Booze 🥃 — Mike Martin (@MikeMartinGB) Jul 28, 2025 from Twitter https://twitter.com/MikeMartinGB July 28, 2025 at 09:44AM

Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything …