This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf Read More »
We live in an era of high-velocity marketing. The resources you have today, the technology you rely on, the competitors threatening your market share, and the platforms controlling your reach are all subject to change without notice. For leadership in marketing, sales, and business, this volatility creates a profound conflict. How do you maintain rigorous…
How To Build Accountability And Agility In Marketing Teams Using OKRs Read More »
Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.
The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.
New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value Partnerize, the leader in partnership automation and measurement, announced VantagePoint™ for Publishers, extending its already category-defining Generative AI conversion attribution solution to address one of the most urgent challenges facing media companies: proving and […]
Hume AI’s CEO, Alan Cowen, will join Google DeepMind along with several top engineers as part of a major licensing deal.
Google Acquires Top Talent From AI Voice Startup Hume AI in Licensing Deal Read More »
Epidemic Sound’s creative collaborator, Assistant, makes the process of finding the perfect music and sound effects for content faster and more intuitive Assistant has been updated to include prompt examples, a track mini player, Epidemic Sound’s `Find Similar’ technology, and a search history for creators The new features build on the tool’s core functionality of […]
Neusoft Corporation, an industry-leading information technology, products and solutions company, and Cerence AI, a global leader pioneering conversational AI-powered user experiences, signed a Memorandum of Understanding to collaborate in the cutting–edge field of large language model-based voice AI. Through joint innovation and ecosystem integration, the two companies will work together to deliver pre–integrated, scenario–driven, intelligent interaction […]
Empowering clients with cutting-edge AI innovation through a human first, AI-driven approach Protiviti, a global consulting firm, announced it has earned the highly esteemed Microsoft Frontier Partner badge, a recognition that highlights the company’s leadership in delivering innovative AI solutions, focused on people, business, and transformation. The AI first recognition also honors Protiviti for how […]
Adswerve, a leading data, media and tech consultancy, announced it helped a trusted wealth and savings platform, Betterment, increase conversions of new, high-value customers by 66% while reducing the cost-per-acquisition (CPA) by 10% with custom bidding scripts. Betterment CMO, Kim Rosenblum, said, “Adswerve has consistently served as a strategic partner across our full-funnel growth strategy […]
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs Read More »
New data shows an increase in AI assistant crawling alongside declining AI model training access.
The post More Sites Blocking LLM Crawling – Could That Backfire On GEO? appeared first on Search Engine Journal.