Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance Xumo, the streaming joint venture between Comcast and Charter Communications, announced a new way for advertisers to access Xumo’s premium streaming inventory through OpenPath, a direct supply path from global advertising technology leader The […]
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