Author name: Mike SEO

Backstroke, the generative AI email marketing platform for e-commerce brands, announced $2.8 million in new growth funding led by Allos Ventures, with continued participation from High Alpha and Ground Game Ventures. This latest funding highlights Backstroke’s accelerating market traction and customer adoption. Year-over-year growth from June 2024 to June 2025 reached an impressive 375% in customer count and […]

This new fixed, all-inclusive commercial model gives self-service advertisers unlimited activation across all channels via Clinch’s Flight Control platform, with complete transparency and limitless scale Clinch, the Agentic AI platform for omnichannel advertising, announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritize business goals over impression counts. With a […]

A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.

Connected TV (CTV) advertising is no longer an emerging opportunity — it’s a core component of any modern marketing strategy. With 47.2 million Connected TV users in the UK alone (growing by around 1 million per year), CTV has officially crossed the threshold from “next big thing” to a critical part of the media mix. […]

User-generated content (UGC) is transforming the B2B marketing landscape. It brings a level of authenticity and credibility that resonates with audiences, fostering a sense of engagement that is hard to achieve with traditional marketing strategies. UGC goes beyond customer reviews or testimonials and incorporates different content types created by users, ranging from social media posts […]

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) Jul 16, 2025 from Twitter https://twitter.com/MikeMartinGB July 16, 2025 at 01:05PM

Have you ever noticed ghost users in your Google Ads change history log? It just shows “AdWords Administrator" but doesn’t show which user, by name, made the change.

Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics. You can click on a carrot icon to expand the row and expose the data summary.