Author name: Mike SEO

Content Lens pinpoints how individual pieces of content perform and drive brand impact, offering a clear roadmap for stronger, more effective campaigns Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens, a breakthrough solution that reveals exactly how each piece of influencer content performs within a campaign. By isolating the impact of specific […]

Conviva’s 2025 State of Digital Experience Report Reveals Widespread Issues Impacting Consumer Satisfaction and Business Performance Conviva, the leader in real-time performance analytics,  announced the results of its global research, the 2025 State of Digital Experience Report. In  attention economy, delivering exceptional digital experiences has become a make-or-break-differentiator across industries. However, the report reveals rising […]

Quantum Myriad® with ActiveScale® Power Real-Time Collaboration and Resilient Archiving for One of Chile’s Leading Broadcasters Quantum Corporation announced that Canal 13, a major Chilean broadcaster known for its news, sports, and entertainment programming, has deployed a fully integrated content storage and management solution built on Quantum’s Myriad® with ActiveScale®. This new Quantum-powered workflow breaks down storage […]

The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive […]

22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers […]

Innovations to Care by Sprout will enable marketers to provide proactive, secure and insights-driven customer care on social. New releases, available, include additional bot channels, customizable workflows, compliance and governance capabilities, as well as more holistic reporting functionality. Sprout announces its upcoming AI agent integration to resolve inquiries in seconds and free teams from repetitive […]

Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven […]

Twilio to develop conversational AI solutions built on Microsoft Azure AI Foundry and Twilio’s customer engagement platform Twilio Chief Executive Officer, Khozema Shipchandler, will be joined by Microsoft Chairman and Chief Executive Officer, Satya Nadella, for a pre-recorded, virtual fireside chat at Twilio SIGNAL Twilio , the customer engagement platform that drives real-time, personalized experiences […]

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey Amplitude, Inc., the leading digital analytics platform, launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign. Now, teams can easily see what drives conversions and […]