Author name: Mike SEO

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]

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Why Data-Driven Personalization in Virtual Events Is Essential for B2B Marketing Success

Since the start of the pandemic just over five years ago, the marketing industry and the role of B2B marketers have undergone a major transformation that restructures how brands connect with target audiences, measure engagement, and build brand loyalty. While the types of content, channels, and technology have evolved over time, one area where B2B […]

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The Martech Trust Crisis: Are Vendors Delivering On Their MarTech Promises?

With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments come with high costs—and the real question is: are all these investments worth their salt? How do […]

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