Author name: Mike SEO

Cloud-based Solution Optimizes the Online Search Experience With Near Real-time Access to Data to Increase Efficiency of Marketing Efforts and Drive Sales Equifax has launched its B2bConnect small-to-medium sized business (SMB) data on the Equifax Cloud™, making commercial marketing data available in minutes to help B2B marketers be more efficient and increase campaign success. The platform unifies […]

Think less about what you do and more about how it feels when it’s done — Mike Martin (@MikeMartinGB) May 15, 2025 from Twitter https://twitter.com/MikeMartinGB May 15, 2025 at 01:59PM

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says “Ads funded by" on the "My Ad Center" section of the search ads.

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

Row Zero, The Enterprise Spreadsheet, Raises $10M in Seed Funding Row Zero, the enterprise spreadsheet built for big data and security, announced a seed round of $10M, led by IA Ventures, with participation from Trilogy Equity Partners, Founder’s Co-op, Ludlow Ventures, K9 Ventures, Functional Capital, and Wes Mckinney. The company had previously raised $3M, bringing its total funding to $13M. Founded […]

Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the …

RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) May 15, 2025 from Twitter https://twitter.com/MikeMartinGB May 15, 2025 at 01:05PM

Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies.
The post Ask A PPC: How Will The Tariffs Impact My PPC Campaigns? appeared first on Search Engine Journal.

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says “short videos," "images," etc.