Author name: Mike SEO

Google’s February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots.
The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.

Google is testing adding “web mentions" to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google.

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.

This week…

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML. Ginny Marvin and Ads UI Product Manager Abby Butler and Search Ads UX Lead Adam Bullock spoke about search experiences with search ads.

See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.

Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.