Author name: Mike SEO

Make It or Break It: Performance Lives in the Details

A high-quality product feed is essential to drive product discovery that converts, especially when paired with First-Party Advertising powered by Deep Learning. E-commerce is still growing fast, despite market uncertainty. With two-thirds of ad spend now going to digital, competition is only intensifying. The brands winning today aren’t just adopting the next-gen tech – they’re […]

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B2B Marketing Funnel: A Refresher with Helpful Tips for 2025

Understanding more about your B2B marketing funnel is essential for better customer acquisition and retention tactics. It helps navigate potential customers through phases from initial recognition to enduring loyalty, guaranteeing organized interaction at each stage. Innovations in martech and automation are transforming the B2B marketing landscape, generating chances to improve and simplify the typical funnel. […]

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Saifr® Collaborates with Microsoft to Deploy AI Agent to Streamline Compliant Content Creation

Saifr models available via Microsoft Azure AI Foundry will power compliance AI agent at scale on Azure Saifr®, a leading AI technology company incubated within Fidelity Labs, announced an expansion of its integration with Microsoft bringing a Saifr compliance AI agent to Microsoft Azure AI Foundry. This marks the next step in Saifr’s mission to meet […]

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