Author name: Mike SEO

84% of brands exceed their KPIs by 4x—including 8.5x incremental ROAS for acquisition and 42x incremental ROAS for retention, on average. PebblePost, the leading performance marketing company specializing in programmatic direct mail, announced significant enhancements to its revolutionary Performance Marketing Engine, setting a new standard for measurable marketing outcomes at scale. Powered by data from […]

Amazon Publisher Services (APS) and Magnite, the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory […]

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.

Storyselling turns your product from a commodity into an emotional must-have. — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 01:56PM

Custom LLMs Tailored for Every Business and Vertical Birdeye, the #1 platform for Hyperlocal Marketing, announced the launch of Brand AI and Industry AI, two groundbreaking innovations in its BirdAI architecture. These custom large language models (LLMs) empower businesses to deploy AI agents that act with brand authenticity and industry intelligence, all while driving measurable outcomes. Building […]

The first step in a broader vision to build AI where your knowledge already lives. Spike, the pioneer in transforming email into a modern workspace, unveils its latest innovation: the Spike AI Feed. This real-time feature uses AI to instantly summarize your inbox, offering clarity at a glance without opening a single message. Unlike extensions […]

New partnership brings brands unparalleled access to high-performing inventory through a fully direct, exclusive connection Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, announced a direct integration with Infillion, architect of ad tech’s first truly composable advertising platform. This partnership gives Infillion’s brand and agency clients immediate access to […]

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 01:05PM

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for collecting and communicating users’ consent decisions in the EEA, UK, and Switzerland."