Author name: Mike SEO

Google Search Console Analytics API New Metadata Incomplete Data Points

Google announced it has a new metadata field for its Search Analytics API (for Search Console’s performance reports) that will tell you about incomplete data points you received through the API. Google said, “This field provides context about the state of the data, informing you when your request includes incomplete data points."

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HilltopAds Unveils New Tools for Advertisers, Elevating Campaign Transparency and Performance

HilltopAds, one of the best ad networks for advertisers with direct traffic sources and personal support, is pleased to announce a series of updates this quarter designed to empower advertisers with clearer insights, streamlined integrations, and faster access to campaign metrics. HilltopAds, one of the best ad networks for advertisers with direct traffic sources and personal […]

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Infobip Brings Voice Calling to WhatsApp Business Users

Enabling faster, trusted customer support with real-time voice calls inside WhatsApp Global cloud communications platform Infobip, announced the launch of WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers. This addition enhances Infobip’s omnichannel platform by delivering richer, real-time conversations within the messaging app […]

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From Data to Impact: How AI is Transforming Interactive CTV Ads

Today’s viewers expect more than a one-size-fits-all commercial. On Connected TV (CTV), relevance, control, and interactivity are no longer nice-to-haves — they’re table stakes. Interactive ad formats have taken a big step forward in meeting those expectations, but now artificial intelligence (AI) is giving them an even better upgrade. AI is turning interactive ads into […]

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MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Tweet What does it take to truly get personalization right in the modern marketing ecosystem? Haley Trost, Group Product Marketing Manager at Braze weighs in with some pointers in this MarTech Interview by MarTech Series: _________ Hi Haley, tell us more about your time at Braze and journey in Martech? I’ve been on the Braze

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