Author name: Mike SEO

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern

Google claims AI search delivers “more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?
The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.

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How NOT to Pitch to an Influencer, Blogger, or Journalist

I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening …

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