Concentrix Corporation, a global technology and services leader, announced the launch of iX Hero, the latest product in its Intelligent Experience (IX) suite. iX Hero is an agentic AI-powered application that works together with a human in the loop to supercharge the way customer experience is delivered, from quick fixes to complex questions. Based on […]
STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights Assembly, a Stagwell agency, announced the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to the STAGE Scene proprietary app designed to revolutionize the way brands measure and optimize marketing campaigns. The improved app will […]
Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance Read More »
Integration enables streamlined Reddit advertising with automated workflows and creative scalability. Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and […]
Smartly Adds Reddit to Its AI-Powered Advertising Platform Read More »
Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP Nexxen, a global, flexible advertising […]
nexAI Transforms Audience Planning and Discovery Read More »
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General Medicine acts as an online health-care marketplace that can connect users with medical providers or assess what care they need based on symptoms.
Founders of Amazon’s PillPack launch health-care marketplace startup General Medicine Read More »
Hinge Health is betting that Wall Street is ready to back a new digital health offering after a difficult few years for that market.
Hinge Health opens at $39.25 per share after pricing IPO at top end of range Read More »
As Donald Trump pens deals in the Middle East, the gulf nation opens a research lab in San Francisco.
Google claims AI search delivers “more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?
The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.
When Anthropic’s older Claude model played Pokemon Red, it spent “dozens of hours” stuck in one city and had trouble identifying non-player characters. With Claude 4 Opus, they noticed an improvement in Claude’s long-term memory and planning capabilities.