Author name: Mike SEO

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.

The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month…

Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with “at a glance" added to the name.

Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, “I can’t think of how these links would play a role with the core updates."

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jul 2, 2025 from Twitter https://twitter.com/MikeMartinGB July 02, 2025 at 01:05PM

Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.

@DovySimuMMA Gracie Shamrock super fight from UFC 3 I think it was. — Mike Martin (@MikeMartinGB) Jul 2, 2025 from Twitter https://twitter.com/MikeMartinGB July 02, 2025 at 11:40AM

Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
The post New Google AI Mode: Everything You Need To Know & What To Do Next appeared first on Search Engine Journal.