Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. “I haven’t been this excited about advertising technology in a decade, and it’s a testament to the [Viant] team and a shared vision around what’s possible,” said Brett Wilson. […]
Viant Appoints Brett Wilson to Board of Directors Read More »
General Motors has cracked the chemistry of lower-cost, energy-dense electric vehicle batteries. Budget-conscious gasoline holdouts may soon have no excuse.
GM’s New Battery Tech Could Be a Breakthrough for Affordable EVs Read More »
New technology combines Data Axle’s proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data Axle’s proprietary business and consumer profiles. […]
Accelerating revenue team performance, the agents turn data into action using secure, scalable AI Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a […]
Demandbase Announces Agentbase as the First GTM AI Agents Built on AWS Read More »
New platform brings modern speed and intelligence to influencer marketing—without sacrificing personalization or performance. Influencer marketing is overdue for a reset. Endlss is launching Endlss Copilot, the first AI-powered influencer workflow and management platform built for growing brands. Designed to elevate teams by eliminating time-consuming admin work, Endlss frees up bandwidth to focus on higher level […]
Meet Endlss: The First AI-Powered Influencer Workflow Platform Built for Growing Brands Read More »
Advertisers Get Instant Premium CTV Creative, Unlocking the Value of Social Content, Brand Assets and More Spaceback has released CTV Launchpad for advertisers, bringing the magic of social to CTV advertising. CTV Launchpad is a new, easy-to-use platform that unlocks social creative and more for advertisers of any size. Designed to deliver creative agility, CTV […]
Spaceback Introduces CTV Launchpad for Advertisers Read More »
A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers.
The post The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For appeared first on Search Engine Journal.
The Acquisition Enhances Perion One’s Platform Performance-Driven Capabilities Across Major Channels Through Advanced AI Algorithms Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the acquisition of Greenbids, a cutting-edge AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook […]
Perion Acquires an Advanced AI Company to Accelerate Market Share Expansion and Growth Read More »
Captiv8, the leading influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups integrating cutting-edge AI capabilities into its platform to transform campaign planning, execution, and reporting. Captiv8 has consistently led at the intersection of technology, data, and influencer marketing. With Perplexity’s advanced Sonar models, Captiv8 now empowers clients with faster insights, […]
Captiv8 Partners with Perplexity to Launch AI-Powered Campaign Intelligence Tools Read More »
New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement Quad/Graphics, Inc. , a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for […]
81% of Gen Z report wishing it was easier to disconnect from digital devices Read More »