Author name: Mike SEO

Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution

Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing …

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Fast Simon Advances Server-Side Rendering by Integrating With Shopify Hydrogen 2

Integration delivers unprecedented speed and agility to boost SEO performance and user experience Fast Simon, the leader in AI-powered shopping optimization, announced an enhanced integration with Shopify’s Hydrogen 2, the latest evolution of Shopify’s headless commerce framework. The new integration brings server-side rendering (SSR) capabilities to Fast Simon’s AI-driven merchandising, search and personalization suite, delivering […]

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Pairzon Launches Next-Gen Retail Media Solution, Empowering Retailers to Maximize First-Party Data and ROAS

Pairzon, a leading AI-powered marketing intelligence platform, announced the launch of its advanced Retail Media Solution, built to help retailers transform their first-party data into a powerful engine for growth, precision targeting, and revenue generation. As retail media continues to emerge as one of the most strategic advertising channels, Pairzon introduces a unique approach: enabling […]

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Invoca Acquires Symbl.ai, Empowering Brands to Orchestrate the Buyer Journey With Agentic AI

New agentic AI capabilities orchestrate the buying experience across digital, voice, and messaging channels, empowering revenue teams to connect every step of the buying journey to drive efficient revenue growth. Invoca, the AI-leader in revenue execution platforms, announced it has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings […]

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