Author name: Mike SEO

In today’s digital-first, noise-saturated world, there’s growing evidence that people are turning to friends, peers and social media communities for recommendations—rather than traditional ad channels. What’s striking is how strongly this shift is playing out in B2B marketing, too—with 92% of B2B buyers now favouring peer recommendations over polished brand messaging. The old B2B playbook […]

The omnichannel marketing landscape is evolving rapidly as we approach 2025. Potential customers now expect seamless experiences that extend beyond individual platforms and anticipate their needs throughout the entire buying process. The disparity between what consumers anticipate and what numerous brands deliver remains quite significant. Contemporary consumers perceive your brand as a cohesive entity, regardless […]

Build a message that multiplies your momentum: https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) May 29, 2025 from Twitter https://twitter.com/MikeMartinGB May 29, 2025 at 09:59AM

@earth_tracker Is this another of those sick traditions forcing women into marriage? Stop being forced into marriage, instead start your own business selling cinnamon, apparently there’s huge demand. — Mike Martin (@MikeMartinGB) May 29, 2025 from Twitter https://twitter.com/MikeMartinGB May 29, 2025 at 08:39AM

@antmiddleton Countries should only be run by successful businessmen not politicians They make the hard decisions for the greater good — Mike Martin (@MikeMartinGB) May 29, 2025 from Twitter https://twitter.com/MikeMartinGB May 29, 2025 at 08:34AM

@GainesBrad60388 This is clearly fraud and should be banned from x before you scam anyone else. DO NOT GIVE THIS MAN YOUR WALLET DETAILS OR HE WILL ENPTY IT. — Mike Martin (@MikeMartinGB) May 29, 2025 from Twitter https://twitter.com/MikeMartinGB May 29, 2025 at 08:32AM

@gibbonaiart @DrLoupis__ @TRobinsonNewEra They can lock you up without explanation for terrorism if they want, why would they make fake rape allegations all over the world. Use your head. — Mike Martin (@MikeMartinGB) May 29, 2025 from Twitter https://twitter.com/MikeMartinGB May 29, 2025 at 08:29AM

Report findings reveal audiences want connection over clout and authenticity over aesthetics Typeform, the conversational data collection platform, released Get Real: The Data on Influencer Marketing, a first-of-its-kind report blending data and video storytelling from more than 1,300 influencers, marketers, and consumers. Powered by Typeform’s new video capabilities, the report captures candid video answers, unfiltered […]