Author name: Mike SEO

Sales success happens when your customer’s story meets your solution perfectly. — Mike Martin (@MikeMartinGB) Apr 30, 2025 from Twitter https://twitter.com/MikeMartinGB April 30, 2025 at 10:05AM

Liftoff’s 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, released their 2025 Casual Gaming Apps Report. The report, based on combined […]

Nexartis joins Cloudflare’s Workers Launchpad Cohort #5 to expand trusted digital infrastructure for verified identity, attribution, and ownership across next-generation ecosystems. Nexartis has been selected for Cloudflare’s Workers Launchpad Cohort #5, joining a global group of startups building the next layer of the internet at the edge — where identity, trust, and ownership are foundational […]

Experienced finance leader returns to Ansira to oversee key financial operations Ansira Partners, Inc., an independent global marketing technology and solutions company, announced that Brian Shin has joined the executive leadership team in the role of Chief Financial Officer. He reports to Ansira’s CEO Paul Tibbitt and will oversee global finance, accounting, corporate development, and legal functions for […]

Companies can now use Box AI with models from IBM watsonx, including open source IBM Granite and latest from Meta’s Llama Box is using IBM watsonx internally to help enhance their AI governance; IBM is using Box AI to help elevate IBM employees’ productivity Box, Inc., the leading Intelligent Content Management (ICM) platform, and IBM […]

Silent Push has announced its new Feed Scanner interface, providing full access to the most comprehensive DNS and web content database available anywhere. Silent Push, a leading preemptive cybersecurity intelligence company, announced the release of its new Feed Scanner interface within the Threat Intelligence Management module. The Silent Push solution provides full access to the […]

Seasoned Transformation and Tech leader tapped to accelerate profitable growth and business innovation in network-powered digital solutions Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), announced it has appointed Christophe Van de Weyer as President and Head of Business Unit API, effective immediately. Van de Weyer will […]

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the connection between buyers and sellers to improve the entire […]

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. AppsFlyer released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad […]

New Integration Empowers Marketers to Directly Connect Linear TV Investments to Real-world Sales Outcomes Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to […]