Author name: Mike SEO

B2B marketers in 2025 should focus on refreshing SEO strategies, diversifying LinkedIn approaches and embracing multiformat c -More- 

Wealth is built in the uncomfort zone so get used to being uncomfortable and take chances or nothing will ever change. — Mike Martin (@MikeMartinGB) Mar 20, 2025 from Twitter https://twitter.com/MikeMartinGB March 20, 2025 at 03:02PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google admitted that if searchers don’t use your page in the search results…

SEO Demystified: A No BS Guide for Non Marketing Business Leadersyoutube.com

Google admitted in a video published on its own Search Central YouTube channel that if searchers do not use your page(s) in the search results, those pages may stop showing up in the search results. Martin Splitt said this in a recent YouTube short he posted where he said, “if pages fall off the index again… users don’t really use them in search results."

Google seems to have dropped showing the number of reviews are on a page, the review count, next to the review stars, for non-shopping/e-commerce pages. Google Search is now showing rating review values when using AggregateRating mark-up.

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.