Author name: Mike SEO

Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and […]

New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint […]

Doubles company coverage of Bloomberg’s {ALTD} and empowers Bloomberg Terminal clients to generate deeper insights and make more informed investment decisions using alternative data Bloomberg announced the availability of Similarweb’s web traffic data on the Bloomberg Terminal via {ALTD<GO>}, significantly enhancing its alternative data offering with near real-time insights into online traffic performance that will […]

They remember how you made them feel more than what you said. — Mike Martin (@MikeMartinGB) Jun 4, 2025 from Twitter https://twitter.com/MikeMartinGB June 04, 2025 at 01:55PM

New AI Advancement Automates the Gap Between Insight and Action, Driving Greater Precision and Higher ROI Zeta Global, the AI marketing cloud, unveiled ‘Zeta Answers,’ an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes. Through Zeta’s suite of agentic AI tools, Zeta Answers […]

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers.
The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

Businesses need to embrace new approaches to keep up with the fast-paced changes in the digital world. Prioritizing Martech, a combination of marketing and technology, is one such approach that has been key to success in marketing. By incorporating technology into their marketing activities, businesses can improve customer interactions, increase operational effectiveness, and achieve better […]

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 4, 2025 from Twitter https://twitter.com/MikeMartinGB June 04, 2025 at 01:05PM

Technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions in seconds Global programmatic media partner MiQ announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world’s most connected data set. Built from the ground […]