AdLib and Octane11 Launch B2B Media Buying and Measurement Solution
The integration enables clients to activate B2B audiences using AdLib’s DSP-agnostic infrastructure and measure results in Octane11’s purpose-built B2B analytics platform. AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the B2B data platform company bringing simplicity to enterprise analytics, today announced a strategic […]
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