Author name: Mike SEO

MarTech Interview with Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp

Tweet Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp dives deeper into the latest martech and adtech innovations that are impacting modern day marketing and advertising in this MarTech Series Interview: ____________ Hi Travis, take us through your B2B tech journey and role at LiveRamp. I started my career in healthcare software on the

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Using MarTech to Drive Interactive Brand Marketing Journeys

Brands can no longer depend only on fixed and simplistic marketing approaches. Shoppers anticipate engaging, interactive encounters that align with their tastes and offer genuine benefits. This is the point at which marketing technology, or MarTech, intervenes to enhance brand marketing pathways. With the right MarTech, brands can develop immersive, tailored, and captivating experiences that […]

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2025 Q1 Business and Product Updates: YuJa Adds GenAI Capabilities and Expands Features Across its Cloud Platforms and Solutions for Regulated Sectors

YuJa, Inc. began the year with the launch of new generative AI accessibility solutions, including Enhanced Audio Descriptions and GenAI Video Quizzes, as well as expanded accessibility features and improved functionality across its portfolio of cloud-based platforms designed for regulated sector organizations. “We’re committed to innovation that makes a difference for the institutions and organizations […]

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Simon Media & Experiences Teams Up with Adentro to Connect Retail Brands with Simon® Mall Shoppers

Adentro, the leading guest marketing solution for the restaurant, food and beverage, hospitality, and retail industries, announced a collaboration with Simon®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations. Adentro will empower a segment of Simon Media & Experiences’ retail media arm to curate and target audiences […]

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PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence

Personalized content recommendations coupled with real-time visitor intelligence will provide new insight into the buyer journey. PathFactory, a B2B content intelligence and personalization platform announced the launch of its strategic integration with ZoomInfo, a leading revenue intelligence platform, that will transform how B2B marketers understand and engage with website visitors. This groundbreaking partnership empowers organizations […]

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