Samba TV’s 2025 State of Diversity on TV Report Exposes Troubling Decline in On-Screen Representation and Advertising Reach
New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64% Study reveals advertisers missing critical opportunities to connect with audiences, given 36% positive correlation of diverse audiences watching diverse content Samba TV, the global […]