Author name: Mike SEO

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This groundbreaking offering allows buyers access to DIRECTV’s Pause Ad product via programmatic through major […]

AI Agents work 24/7 to analyze user behavior, run experiments, and optimize product experiences so teams can achieve more Amplitude, Inc., the leading digital analytics platform, is revolutionizing product development with the debut of Amplitude AI Agents. These new agents turn Amplitude into a team of specialized experts that help you accomplish specific goals, such as […]

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. Marchex, which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion […]

An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards, an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI […]

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships. “Our investment in local infrastructure and partnerships is […]

Loyalty+ helps streaming services measurably acquire and retain customers – incentivizing key viewer actions across devices Fetch, America’s Rewards App, in conjunction with Kochava, the omnichannel measurement and attribution company, announced Loyalty+, a new rewards solution for streaming services. Loyalty+ rewards viewers at all points in the viewing cycle—from earning rewards when they sign up for […]

What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: …