Author name: Mike SEO

Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable organizations to break down data silos and create a single source of truth that powers every martech application. By implementing a universal data layer, organizations establish […]

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 12, 2025 from Twitter https://twitter.com/MikeMartinGB June 12, 2025 at 01:05PM

Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how widespread the rollout is but some are starting to see these reports in their Google Ads advertiser console.

Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click “Add update" or now "Posts" with a plus-sign.

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.
The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.

Say goodbye to busywork and hello to real momentum https://t.co/ATHsC5bTxU — Mike Martin (@MikeMartinGB) Jun 12, 2025 from Twitter https://twitter.com/MikeMartinGB June 12, 2025 at 11:57AM