Author name: Mike SEO

Not that long ago, marketing was mostly about making educated predictions. Brands built advertising based on general personas, gut feelings, and past performance data. Messages were made weeks or even months ahead of time, and they were sent out on a strict, batch-based schedule. This “spray-and-pray” method may have worked in the short term, but […]

Norway-based browser developer, Opera , is breaking down language barriers for its users with the launch of Opera Translate, a new, secure, and built-in translation feature for its flagship desktop browsers, Opera One and Opera GX. This significant update also brings powerful multitasking tools to both browsers and adds a new personalization option to Opera GX […]

Wildix, a global leader in Unified Communications as a Service (UCaaS), introduced Wilma AI, the embedded communication specialist powered by the company’s proprietary agentic AI framework. Now active throughout the Wildix ecosystem, Wilma turns everyday communication into intelligent, real-time execution. This announcement follows the company’s formal launch of agentic AI capabilities last month, which marked a […]

Following 118% year-on-year expansion in client Digital-Out-of-Home spend in Q1 2025, Adform is unlocking the channel’s potential to drive game-changing omnichannel performance. Adform, the most powerful and safe media buying platform built for game changers, has announced the launch of its new Digital-Out-of-Home (DOOH) planner within Adform FLOW. The tool will initially roll out across […]

Momentum continues with enterprise renewals, rapid growth in APAC and LATAM, and accelerated adoption of Adact gamification solution Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, announced record-setting growth, projecting more than double new iGaming clients added in 2025 alone. The surge comes on the heels of the launch […]

First-of-its-kind custom solution prioritizes advertisers’ brand safety and campaign performance Assembly, a leading media company part of the Stagwell challenger network, announced today the launch of Assembly Control, a proprietary brand safety and suitability solution built to give advertisers greater control over where their ads appear while unlocking stronger media performance. The product will officially […]

Bupple, the innovative AI-powered platform designed to simplify social media content creation, today announced the launch of Bupple Version 2. Bupple Launches Version 2: A Major Upgrade Revolutionizing Social Media Content Creation Bupple Version 2 is a game changer for businesses looking to create social media content. For small businesses, Bupple delivers professional content that […]

Pocket’s Upcoming Shutdown Sparks Demand for Seamless Data Migration to Bublup’s Visual Organization Platform Bublup, an integrated content and community management platform, announced the launch of a new import tool designed for users of Pocket, the read-it-later app that will officially shut down on July 8, 2025. Pocket users will lose access to their exportable […]

Artificial intelligence (AI) and automation assume greater importance in modern marketing strategies. They are transforming traditional marketing approaches, offering deep insights, and enabling predictive analytics. AI streamlines marketing operations, automating repetitive tasks and allowing marketers to concentrate on strategic aspects. It personalizes customer interactions at scale, enhancing engagement and conversion rates. AI-powered tools like chatbots […]

The evaluation was based on several criteria including real-time personalization, generative AI and data activation, as well as company vision & strategy. Amperity, a AI-powered customer data cloud, announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The […]