Author name: Mike SEO

This is how you make your next 100 sales feel like one: https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) Jun 18, 2025 from Twitter https://twitter.com/MikeMartinGB June 18, 2025 at 01:55PM

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.

There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have not added it yet. Well, John Mueller of Google chimed in and wrote on Bluesky, “FWIW no AI system currently uses llms.txt."

Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.

It’s been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I’ve seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.

@robprogressive I honestly think he’s doing it on purpose, nobody could be so thick to do what he’s doing unless they were destroying the country on purpose — Mike Martin (@MikeMartinGB) Jun 18, 2025 from Twitter https://twitter.com/MikeMartinGB June 18, 2025 at 01:43PM

@TRobinsonNewEra I bet it comes out he’s involved — Mike Martin (@MikeMartinGB) Jun 18, 2025 from Twitter https://twitter.com/MikeMartinGB June 18, 2025 at 01:39PM

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