Author name: Mike SEO

Sales have always been shaped by the tools available for communicating, persuading, and closing. Long before software platforms and artificial intelligence entered the picture, merchants relied on paper records, physical travel, and slow correspondence to manage relationships and transactions. Each major technological shift since then has reduced friction somewhere in the sales process—shrinking distances, accelerating…

We are in the middle of implementing a couple of enterprise software platforms, and the contrast in their onboarding approaches has been striking. One experience feels deliberate, well-orchestrated, and respectful of our time. The other feels disjointed, reactive, and overly dependent on us, slowing down to match their process. Having spent years in the SaaS…

Marketing has always lived in the tension between emotion and expectation. On one side is the human need to feel understood, hopeful, and confident that a product or service will solve a real problem. On the other hand, is the practical reality that no solution is perfect, no outcome is guaranteed, and no organization is …

In today’s work environment, smartphones can be both a boon and a distraction. I’m constantly putting my iPhone on Do Not Disturb, only to realize later I missed an important call from my leadership team, an urgent call about my elderly mother’s health, or an unexpected call from my disappointed grandson. Turning my smartphone off…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google December 2025 core update is done rolling out…

Avaya, a global leader in enterprise software solutions, announced it has adopted Gemini Enterprise as its core advanced agentic platform, and Google Workspace as its primary collaboration and productivity suite. This move reflects the company’s next step in equipping employees with solutions that spark innovation and improve productivity. In turn, it accelerates Avaya’s ability to […]

DIRECTV Advertising to Represent OAN and AWE Across Major Distribution Platforms Herring Networks, Inc., parent company of One America News Network (OAN) and A Wealth of Entertainment (AWE), announced an exclusive agreement with DIRECTV Advertising, under which DIRECTV Advertising will serve as the sole third-party sales and marketing agent for Herring Networks’ U.S. advertising inventory […]